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Students to design for Asos

Asos has joined forces with the London College of Fashion to launch a capsule collection of one-off pieces designed by the college’s final-year students.

The etailer is offering up to 100 students the chance to design a one-off piece for the collection, called LTD 100. Students can submit up to three designs each, across menswear, womenswear and accessories. Asos will then produce 100 of the best designs, which will be sold as one-offs via a separate site affiliated to its home page. The collection will launch in June, with pieces priced according to material costs.

Asos product and trading director Robert Bready said: “This is a very exciting project and a chance for Asos to showcase unique and original talent. We’re also giving our customers the chance to buy one-off pieces. They may be buying a top from the next Alexander McQueen.”
Asos will also pick three students from the entrants who will be offered an internship.

Caren Downie, who joins the etailer as womenswear buying director on June 2, will help to judge the entries. She previously worked at Topshop, and has close links to the London College of Fashion.

Drapers is teaming up with Asos as its media partner for the LTD 100 competition.

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