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Suffolk indie Angela Fashions turns 35

Suffolk womenswear independent Angela Fashions is celebrating 35 years in the fashion industry.

The business, which is in the village of Long Melford and won Drapers Womenswear Retailer of the Year in 1996, was founded by husband and wife team Angela and Paul Wybrew in 1980 and stocks brands including Basler, Gerry Weber and Joseph Ribkoff.

Angela said the range of brands available in the UK and shoppers’ buying habits have been among the biggest changes for the business over the years.

“We started by buying Indian silk from a cash and carry and then moved into British brands like Jaeger. Then the German market opened up to the UK in the late 1980s and the there was a set look- jacket, skirt and blouse - that our shopper bought into.

“You have to change with the times. Everything evolves so to be successful you have to know what’s going on and stay on top of new labels.”

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