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Summer weather and discounting boost online sales

Online sales revenues were up 18% year on year in June, according to the IMRG MetaPack UK Delivery Index.

Ecommerce order volumes were up 22%, the highest growth rate of the year so far. IMRG said reasons for the upturn include the summer weather, the post-election recovery in consumer confidence and spending and additional promotional activity by retailers seeking to stimulate sales.

Andrew Starkey, head of e-logistics at IMRG, said: “After the slowdown we saw last month it is good to see the UK’s online retail sector back on the upswing. If this trend continues we will soon approach our start-of-year forecast of 13%. July usually delivers a mini-peak on the back of summer spending, which should push us even closer to this figure.”

Kees de Vos, chief product and marketing officer at MetaPack, added: “The general election certainly seems to have had an impact on consumer confidence so it is reassuring to see that online retail sales have picked up strongly in the interim and we are heading towards a strong summer sales period.

“Growth is also underpinned by the continuing breadth of delivery options being offered by retailers and delivered efficiently and expediently.”

@KirstyMcGregor

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