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Sunny weather boosts sales and footfall in London’s West End.

London’s West End experienced a 6.7% rise in footfall over the bank holiday weekend and half-term as a surge of international shoppers spent £380 million.

According to figures released by New West End Company the bank holiday weekend (25-27 May) kicked off the record breaking week with the West End seeing footfall up 16.6% on the Sunday.

Good weather towards the end of the week, and weekend temperatures of up to 21C, encouraged summer shoppers to the district, with footfall on Friday (May 31) up 25% year on year.

Retailers reported a large number of Russian and Middle Eastern nationals with the average spend per transaction topping £1,600 and £603 respectively.

Jace Tyrrell, director at New West End Company, said it was a “phenomenally successful week for retailers in London’s West End”, fuelled by holiday-makers, who typically spend “four times more than the average UK shopper”. 

He said: “We have seen record-breaking footfall and double-digit sales figures across the district and an equal demand for both luxury and high street brands, with Primark to House of Fraser reporting strong sales from Middle Eastern shoppers.”

HoF this weekend also ran a two day brand promotion, offering up to 40% off certain lines.


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