John Lewis reported a 8.7% drop in sales this week as the good weather “tempted customers” away from stores.
Sales dropped to £64.15m, compared with £70.29m for the same period last year. Fashion sales fell 7.3% following on from last week’s 1.7% decline.
In fact all three buying directorates saw decreases on last year with the only highlights being “those assortments that sell in the sunshine”.
It was a record week for sunglasses which saw a 347% increase on last year. Swimwear, linens and sun care also reported “strong results.”
Online sales experienced a 3.2% increase from last year.
All 39 John Lewis branches saw a drop in sales this week. Tunbridge Wells was hardest hit, falling by 25.2%, followed by High Wycombe, which was down by 24.6%.
Peter Jones was the strongest performing branch across the week with a drop of 0.5%.
Maggie Porteous, director of selling for the North and New Format, said: “The beautiful weather is set to continue, offering our customers many temptations outside. We will therefore need to work hard to tempt customers online or in to store, and once there to wow them with our fabulous products and knowledgeable service.”