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Superdry co-founder donates £1m to People’s Vote campaign

Superdry co-founder Julian Dunkerton has donated £1m to the People’s Vote campaign, which is demanding a fresh vote on the final Brexit deal.

Dunkerton, who describes himself as a serial entrepreneur behind businesses including Superdry, Cult Clothing, Soho Coffee and Massive Records, said that if Brexit had happened 20 years ago Superdry “would not be the global success story it is”.

“We would have really struggled to cope with the individual country negotiations,” he said.

He donated to the campaign because he believes it is not too late to put the government’s Brexit deal before the country in a public vote.

He said: “To put it in a really crass simple form, if you are in a restaurant and you order chicken and it comes to you undercooked and it’s going to make you sick, do you sit there and eat it or do you order a steak instead?

“And it’s really as simple as that. What they’ve got is a really undercooked chicken that’s going to make them very bloody ill.”

He continued: “We’re in a really really exciting time for this country because we could be one of the great nations of the world and we might not be. And that is the choice we are making. But it’s not too late, that’s the important thing. We’re here today because it isn’t too late.”

Dunkerton sold 5.5 million shares in Superdry in July, raising approximately £71m.

Superdry, formerly known as SuperGroup, was formed in 1985 when Dunkerton and his business partner launched a Cheltenham store called Cult Clothing, which they subsequently turned into a nationwide chain.

In 2003, Dunkerton joined forces with Bench founder James Holder to create a new in-house brand, Superdry.

Cult Clothing closed in 2012 after being gradually phased out of the business.

Earlier this month Dunkerton married Jade Holland Cooper, one of Drapers 30 Under 30 alumni and the founder of luxury lifestyle label Holland Cooper.


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