Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

superdry autumn 17

Superdry co-founder weighs in on strategy debate

Superdry co-founder James Holder has added to criticism of the retailer’s current strategy, calling for an “urgent sea change” in approach.