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Superdry revenues rocket

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Superdry owner SuperGroup’s strong growth continues, as the brand announced a 25.2% increase in global brand revenues, to £756.3m in its pre-close statement for the half year to 28 October 2017.

The growth was fuelled by strong performances in wholesale and ecommerce, up 34.1% and 31.6% respectively. Total retail sales also rose, up 12.8% year on year.

SuperGroup also reported gaining a £12m benefit from the impact of foreign exchange in the first quarter of the year.

The brand also highlighted infrastructure development, product innovation and marketing as integral to its growth. Jackets sold well, as did the college style Varisty range. Superdry Sport also continues to grow, with plans for standalone stores in the future.

Commenting on the results, Euan Sutherland, chief executive, said: “Our growth has further diversified the brand, both geographically and across channels, which serves to insulate the business from trading conditions in any single market.

“Our focus is on executing against the clear growth opportunities we have identified. We have a clear brand positioning, a disruptive multi-channel approach and a growing culture of operational excellence.”


Readers' comments (1)

  • Nice to read of a real success story of a good strong UK based company

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