Superdry will show at streetwear show TBC for the first time next month, leading a line up which includes 28 new brands.
The February edition of the TBC fair will be the first under new owners Idex Exhibitions, which bought the show last year.
Other new brands to the fair include Abuze, Allopop, Barefaced, Breed, California Surf, Gallagher, Green Apple Tree, Hub Footwear, Hustla, Junkfunk, Johnnylove, Kaporal 5, K-Way, Maquette Jeans, Mieego, Monkee Genes, On Tour, PH7, Road, Social Fabric, Stateless, Stylex, Trainer Spotter, Play Nice, Turtlehead, UARM and Veja.
Returning to the show after several season's absence are Boxfresh, Ringspun and Reebok.
Idex Exhibitions said it had recorded strong levels of UK and European pre-registrations.
The show takes place from February 10-11 at the Truman Brewery in Brick Lane, London.
To register visit www.2beconfirmed.com.