Superga is to open a new store on King’s Road in London’s Chelsea this autumn.
The Italian footwear brand has signed a five-year lease on a 950 sq ft store at 57 King’s Road, marking its seventh store in the UK.
Muriel Silveira Hutton, head of retail at Superga, said: “King’s Road provides an exciting new opportunity for Superga in one of London’s most prestigious shopping destinations.”
The store will launch with autumn 18 ranges for men, women and children.
“We will also be offering our popular personalisation services, where one of our talented artists will be available to customise trainers upon request,” added Hutton.
KLM Retail acted for Superga. Nash Bond acted for landlord Cadogan.