Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Supergroup announces chairman to lead float

Supergroup - owner of young fashion brand and chain Superdry, and Cult Clothing - has hired former Vodafone director Peter Bamford as chairman ahead of an IPO, as revealed by Drapers.

Supergroup is expected to unveil plans for a £400m float on the main market in the next few weeks.

Bamford was Vodafone’s chief marketing officer from 2003 until 2006. He was also Vodafone chief executive for northern Europe, the Middle East and Africa, and held senior positions at big retailers including Kingfisher, Tesco and WHSmith.

Supergroup targeted Bamford for his strong global retailing background and experience, according to a source familiar with the situation. His arrival will help establish the governance structure necessary for a shift from private to quoted status.

Bamford said:  “Supergroup is one of the fastest growing UK, International and internet retailers. I am very impressed with what the company has achieved and I look forward to working with my new colleagues on the board to realise  the company’s huge potential.”

Julian Dunkerton, founding partner and chief executive of Supergroup added: “It is a great privilege to have someone of Peter’s calibre joining us.  His global outlook and vast experience at the highest levels will be invaluable as we move through this exciting new phase of our development.”

Supergroup has grown exponentially since it was founded in 1985, and earlier this month reported Christmas sales up 29% compared with last year.

The retailer has been rapidly expanding its international presence, and over the past 18 months has opened shops in Australia, Belgium, France, Scandinavia and the US.

Canvassing of potential investors has revealed strong interest in the business if it proceeds with an IPO, sources said. Seymour Pierce is advising on the listing.

Supergroup is one of a number of retailers considering flotations in the early part of this year including fast fashion retailer New Look.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.