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SuperGroup appoints former Monsoon director

SuperGroup has appointed former Monsoon Accessorize director Nicole Smith as head of merchandising.

The young fashion business has appointed Smith with immediate effect and she will report to chief operating officer Susanne Given.

Smith has been at womenswear and accessories group Monsoon since 2009 where she was international director of merchandising and franchise development. She was responsible for the retailer’s international development in new and existing markets.

Prior to joining Monsoon, Smith worked at Body Shop International, BHS, and Debenhams.

Given said: “SuperGroup has a very ambitious international expansion strategy through both owned retail and franchise partners. Nicole’s transnational experience in both of these fields will be essential to this omni-channel approach to growth.” 

Last week Drapers reported that SuperGroup is looking to up its UK retail footprint by 80-to-100,000 sq ft in the next year. The news follows reports that total group sales grew by 25.7% to £75m in the three month period.

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