Supergroup is reported to be close to signing a deal to take its Superdry brand to China with a new joint venture partner, which is expected to include a store rollout plan.
The Sunday Times reported it is in talks with a partner, ahead of its full-year results on Thursday. The newspaper reported that sales are expected to rise 12.5% to £485m with pre-tax profits to be flat at £62.5m.
The young fashion brand had previously announced it was looking to enter the country but in May this year, chief executive Euan Sutherland said he was looking for a partner but there were no plans to announce.
Superdry already trades on Chinese etailer Tmall.
In March the company acquired its North American operations with 15 retail sites.