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Supergroup closes in on Chinese partner

Supergroup is reported to be close to signing a deal to take its Superdry brand to China with a new joint venture partner, which is expected to include a store rollout plan.

The Sunday Times reported it is in talks with a partner, ahead of its full-year results on Thursday. The newspaper reported that sales are expected to rise 12.5% to £485m with pre-tax profits to be flat at £62.5m.

The young fashion brand had previously announced it was looking to enter the country but in May this year, chief executive Euan Sutherland said he was looking for a partner but there were no plans to announce.

Superdry already trades on Chinese etailer Tmall.

In March the company acquired its North American operations with 15 retail sites.


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