Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

SuperGroup first half pre-tax profit soars 86%

SuperGroup saw pre-tax profit surge 86% to £14.6m for the first half of the year, giving the company confidence ahead of the final week and a half of Christmas trading.

Underlying profit before tax at the business which trades as Superdry and Cult, rose by 69% to £13.5m for the 26 weeks to October 31.

Total sales soared 65% to £90.3m over the period and operating margin increased from 14.8% to 14.9%.

“The early signs of Christmas trading are very encouraging and we are well positioned to capitalise on the remainder of this busy trading period.”

Retail sales at the company’s Superdry and Cult stores increased 72% to £54.4m, reflecting the retailer’s expansion from 42 stores to 55 stores during the period. The business also opened 13 department store concessions over the six months.

Wholesale sales climbed 56% to £35.9m as the business started to wholesale in an additional seven countries during the period, bringing the total number of markets in which it operates to 43. SuperGroup said its spring 11 order book was strong.

A statement from Supergroup said: “The early signs of Christmas trading are very encouraging and we are well positioned to capitalise on the remainder of this busy trading period.”

The strong results come just a month after Superdry was found to be struggling to meet orders of its heavy winter outerwear due to manufacturing delays, prompting some stockists to cancel goods.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.