Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Superdry_SS11_Campaign.jpg

SuperGroup shares fall as promotional activity unnerves investors

Shares in SuperGroup dropped after it emerged that the young fashion business, which has a strict no-discounting policy, offered  some online customers 20% off in-store purchases last weekend.