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SuperGroup takes action against Burton

SuperGroup, the young fashion business which owns the brand Superdry and chain Cult, has launched legal action against Burton, accusing the Arcadia-owned retailer of copying one of its designs.

In documents filed in the High Court, as seen by The Mail on Sunday, SuperGroup has claimed that Burton’s navy wool 2-in-1 funnel neck coat infringes its design rights.

Issued in the High Court through its subsidiary DKH Retail, the writ claims there are ‘striking similarities’ between the Burton coat, which retails for under £100, and Superdry’s Jermyn Street trench coat, which has a retail tag of £124.99.

SuperGroup has is seeking unspecified damages and demanded that the retailer hand over or destroy the coats.

The legal action comes as the young fashion business continues to outperform its rivals. Total group sales surged by 66% to £54m for the three months to July 31.

Wholesale sales soared 98% to £21m, which SuperGroup said was due to the increasing success and expansion of its young fashion brand Superdry internationally.

An Arcadia spokesman told the paper: “This will be vigorously defended”.

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