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SuperGroup to expand UK presence by a quarter

SuperGroup is looking to up its UK retail footprint by 80-to-100,000 sq ft in the next year.

The expansion, which will be an increase of around a quarter on its current UK estate of 493,000 sq ft, will see SuperGroup target key city and town destinations.

Chief executive Julian Dunkerton told Drapers there were “still gaps in the UK”, highlighting Nottingham as an example of the type of city he was eyeing.

“We are still expanding within the UK. We are back to growth and a lot of that is down to new store openings,” he said. “We plan to move into areas where we don’t already have a presence. We are also growing our retail sector by continuing to move small stores into larger locations.”

During the last quarter to July 28 SuperGroup opened one new store, in Gatwick North, and one store was relocated to a larger site within the Silverburn shopping centre, Glasgow. Since the quarter end, a further four stores have opened in the UK, adding 21,000 sq ft to the group’s retail footprint. 

The news follows reports this morning that total group sales grew by 25.7% to £75m in the three month period.

Womenswear continues to be a key area for growth for the business, with Dunkerton noting there had been a “return to growth” for wholesale.

He said: “The reaction to the spring 14 range which has already been picked up by buyers, indicates that the womens collection has improved again. Wholesale has returned to growth, orders are up 26% for autumn, building on a 20% improvement the previous season.”

He added: “The pattern tends to be where wholesale treads, retail follows. People [in the industry] have seen our product and liked it so it follows that the reaction at retail will be the same. I can’t say that we will continue to grow at the same rate as we have this quarter, but all indications are that things are looking good for the future.”


Retail sales of Superdry’s parent company were up 17.6% year-on-year to £53.2m, with own store and e-commerce like-for-like sales increasing by 8.5%.

Wholesale sales for the period were £21.8m, an increase of 50.8% on the prior year. 

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