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SuperGroup to launch click-and-collect

Young fashion business SuperGroup is to launch click-and-collect as it moves to update its online offering.

Talking to Drapers, chief executive Julian Dunkerton revealed the business, which owns the brand Superdry, has plans to launch a click-and-collect service, although he would not disclose any further details or timings.

He added: “Online sales have been strong and what is exciting is the number of changes we’ve got for the online offering in the next six months.”

Dunkerton said the changes would span across deliveries, the website’s visual appearance and new site launches. “There is going to be a lot of changes,” he said.

The young fashion brand and retailer today unveiled its latest trading statement and posted a 10.6% improvement in like-for-like retail sales in the 13 weeks to January 27.

Dunkerton told Drapers sales had been strong across the entire range, with its renowned windcheaters a continual bestseller.

For spring 13 the brand’s order book is 20% up on last year. Dunkerton described this as a “vote of confidence” from its wholesale stockists.

He added: “We feel so strongly about our autumn offering. Men’s denim has had a very good uplift in quality. The whole range is looking great, the jackets are looking great and so is the knitwear. The reaction from all our wholesale stockists has been “wow”.”

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