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SuperGroup to open stores in Malaysia and Singapore

SuperGroup has signed a 10-year distribution agreement with luxury and lifestyle fashion brand agent F J Benjamin to grow the Superdry brand in Malaysia and Singapore.

F J Benjamin, which retails and distributes brands such as Céline, Gap, Givenchy and Guess in Southeast Asia, will open three Superdry stores in Kuala Lumpur, Malaysia, by early 2014.

It follows recent deals that will see Superdry enter Turkey with Demsa and India via Reliance Brands and comes hot on the heels of Superdry’s return to “expansion mode” after strong annual results.

The first shop will open at the city’s Pavilion shopping centre in November. A location in Singapore is still being decided.

SuperGroup chief executive Julian Dunkerton said: “We have a clear strategy to partner, outside Europe, with leading distributors in territories around the world to further internationalise and globalise the Superdry brand.”

Frank Benjamin, founder and executive chairman of F J Benjamin, added: “Superdry is one of the most popular young fashion chains to appear in the UK in recent years and we believe it will take Southeast Asia by storm. We like their fashion edginess and their constant drive to stay relevant to the market.”

Headquartered in Singapore, F J Benjamin has offices in nine cities, manages over 20 brands and operates 166 stores. The group employs more than 2,000 employees.


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