Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

SuperGroup's sales soar over Christmas

SuperGroup’s like-for-like retail sales rose 10.6% over the Christmas period as outwear and knitwear delivered strong performances.

The young fashion business, which owns the brand Superdry, posted a 12.3% rise in total group sales to £115.1m in the 13 weeks to January 27. While in the 39 weeks to January 27 sales rose 14.5% to £273.3m.

In the 13 week period sales in the retail division rose 14.4% to £89.8m as both online and own stores performed well.

Wholesale revenues rose 5.4% to £25.3m and the group expects spring 13 to hold further growth, with the order book showing an uplift of around 20% on spring 12.

Chief executive Julian Dunkerton said: “The retail division has produced a very satisfactory performance during the quarter and in particular over the Christmas period. We are pleased by the response of the Group’s franchise partners to the spring/summer range. The level of the order book for the forthcoming season and the retail performance during the quarter are positive indications of the demand for Superdry product.”

He added: “Although trading conditions remain volatile and unpredictable, the year to date results, and the early indications of the response to the new season range, have provided us with ever increasing confidence for the future.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.