Sainsbury’s clothing brand Tu saw the biggest growth, as its share rose from 0.8% to 1.1%. George at Asda’s grew from 3.8% to 4%, while Tesco’s share went up from 3.5% to 3.6%.
But the supermarkets’ gain was the middle market’s loss, as Next’s share fell from 6.1% to 5.9%, Marks & Spencer’s from 11.6% to 11.4% and Bhs’s from 2.4% to 2%.
A source close to the value market said: “The supermarkets are benefiting from M&S customers trading down from the M&S food offer. As these customers come to other supermarkets, they look at their clothing and buy that too.”
On Thursday, Tesco launched a 20%-off campaign on clothing, which will last for one week.
One high street retailer said: “We had a poor summer because of the weather, as did most of the high street. The supermarkets benefited from it though.”