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Suppliers launch British-made shirt brand

Two suppliers have set up a premium men’s shirt brand, which is manufactured in London using vintage machinery.

Tripl Stitched has been founded by London-based Scott Eden, co-founder of design and sourcing firm Eden & Eden, and Ben Marden, managing director of Hong Kong-based menswear supplier The Limeys. The pair also produce men’s casualwear for British brands including Animal, Fat Face and Weird Fish. Two silent partners are also directors in the company.

Tripl Stitched employs a team of 16 machinists to manufacture the shirts in a specialist woven fabrics factory in Enfield, north London.

The machines used date from the 1950s and 1960s and were sourced from the US, while fabrics and components are sourced from mills in Italy and Japan.

“We looked around and saw there was a gap in menswear for a Made in Britain business,” Eden said. “In the US, Brooks Brothers is marketing a Made in the USA line. No other company is selling shirts exclusively made in London.”

Tripl Stitched, which launched online last week, is targeting men aged 25 and over. Wholesale prices rnage from £40 to £60. Retail prices range from £105 for a classic white Oxford button-down shirt to £160 for a graphic-print shirt. Currently offering three styles in 40 colourways, two to three new products in runs of 30 will launch each month “to offer constant newness”, Eden said.

All designs are created in-house. The brand will launch limited-edition prints this summer in collaboration with local artists and graphic designers.

Initially only retailing via www.triplstitched.com, Eden said there are plans to move into wholesale targeting stockists including Liberty.

 

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