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Surf Shop summer show cancelled

UK boardsports trade show Surf Shop will not take place this summer but will return with a new format in 2010.

This year’s Surf Shop show was due to take place at the West Point Centre in Exeter on August 18-19. However, show organiser Brintex, said that this year’s show would not take place as trading for suppliers and retailers across the boardsports sector was particularly tough.

A statement from Brintex said: “Trading continues to be exceptionally difficult for suppliers and buyers across the boardsports sector, and while we seem finally set to get the weather that the industry needed, it will take some time for the benefit to feed through and for stability to return to the boardsports business. While hardware is holding up well, current conditions are hurting the core apparel brands that the buyers also want to see.”

It added that Brintex remained committed to the event which would be rebranded and return next year, and that potential new venues and areas, and new datelines were being considered.

Event Director Lucy McPhail said “Everyone is really disappointed that the event won’t happen this year and all the suppliers we have spoken to will really miss the show, but we felt it was better to take a year out and come back in force than to disappoint. The UK business needs a meeting point, but sadly this year it won’t be Surf Shop”

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