Athleisure retailer Sweaty Betty is opening a flagship store at 1 Carnaby Street in London at the end of March.
The 2,200 sq ft corner unit is spread over two floors and will carry the full line from the brand, and will also have a studio space for events.
Sweaty Betty will close its store on nearby Beak Street as a result.
The retailer has 40 stores in the UK, 10 in the US, and concessions in department stores including Harrods, Selfridges and Bloomingdale’s.
Sweaty Betty owner Simon Hill-Norton said: “Sweaty Betty first opened in Carnaby in 2002, when Shaftesbury was in full swing of its regeneration of this historic London shopping district. We are delighted to upgrade our presence in the area and take up such a prominent corner location in this thriving street.”