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Swedish-based Atlas buys The Tower House

Swedish manufacturer and distributor Atlas Design has snapped up shirt company The Tower House as it looks to grow its presence in the UK market.
Tower House produces the Guthrie & Valentine, Carducci and Stovel & Mason shirt and tie brands and is also the licensee for shirting label Stephens Brothers. It has about 450 stockists in the UK.
Atlas Design has a 60% share of the Scandinavian tie market and already has a presence in the UK with its ties and accessories, but is aiming to expand the distribution of its shirt business. Retail prices for its shirts start at £50 to £110.
The business has one concession, in Copenhagen department store Illum, and hopes to open both concessions and standalone stores in the UK in the next 18 months.
Atlas Design, owned by the Swedish Ladow family, bought The Tower House from managing director George Orris. Orris will now report to Atlas group managing director Robin Ladow.
Last week’s acquisition is likely to add SKr70 million (£5m) to Atlas Design’s annual turnover of about SKr550m (£42m).
Former Jaeger managing director Anthony Stanbury has been working for Atlas Design for the past year as a consultant. He will be appointed as a member of Atlas UK’s advisory board.

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