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Sézane opens first London store

French retailer Sézane has opened its first permanent store in the UK on London’s Notting Hill, following a successful pop-up trial.

The Paris lifestyle retailer has signed a 10-year lease on 2,061 sq ft across the ground floor and basement at 233 Westbourne Grove in west London.

The pop-up store was at South Molton Street in Mayfair.

Sézane was created in 2013 by Morgane Sezalory as an online business. However, demand led to the opening of its first concept store L’Appartement in Paris. Pop-ups across Europe followed, then a store opening in New York in September 2017.

Ben Clark, surveyor at KLM Retail, which advised on the letting, said: “Sézane is one of the hottest brands right now and it is great news for London and the UK that they have chosen to open their third store here.”

Sézane store location

 

Readers' comments (1)

  • Good to see Sézane progress from pop up to permanent opening.

    Sézane uses the brand name in France and the UK and enjoys trade mark protection in the UK by way of an International mark that designates the EU. If a deal is reached on Brexit then it is likely that Sézane’s EU mark will be converted on the UK register as an UK national registration. However, if no deal is made then this is unlikely to be the case.

    Sézane and other overseas brands also relying on an international mark that designates the EU should be considering on whether to apply to register in the UK now.

    Stephen Sidkin
    Fashion Law Group
    Fox Williams LLP

    Unsuitable or offensive? Report this comment

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