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Tailor Thom Sweeney opens second store

Luke Sweeney and Thom Whiddett’s tailoring firm Thom Sweeney will this week open its second store at 33a Bruton Place in London’s Mayfair.

The 922 sq ft store, which will be officially opened on Thursday (November 13), will stock the tailor’s 20-piece ready-to-wear collection – which ranges in retail price from £895 for a blazer to £1,595 for a three-piece suit – as well as offering a made-to-measure service. The ready-to-wear collection was first introduced in spring 2014 exclusively with menswear etailer Mr Porter.

The new store features wooden parquet floors and opens initially into the ready-to-wear collection where garments are hung on industrial-style rails along the right-hand wall. Mannequins with ties slung around their necks are lined up on the wall immediately in front of the door, with a mounted deer head above.

To the right of the door is a leather sofa and coffee table with a dark wood display cabinet including an antique Singer sewing machine and old typewriter. Taking a step up onto the raised back section of the store is a large wooden table that will be used by the tailors to create made-to-measure clothes, while two fitting rooms are also located in this area.

The new store will complement Luke Sweeney and Thom Whiddett’s existing showroom also in London’s Mayfair on Weighhouse Street, which the pair first opened in 2007. This space will now be used predominantly to house the bespoke tailoring service.

Thom Sweeney’s previous clients have included the likes of model David Gandy, actor Matt Smith, actor Bradley Cooper and TV presenter Dermot O’Leary.

The opening of the store will also be used to launch a new collaboration between Thom Sweeney and bag designer Troubadour comprising a suit carrier and weekend bag.

Alongside the ongoing Mr Porter tie-up, Thom Sweeney’s ready-to-wear collection will also be sold through Japanese retailer Isetan in spring 15. The pair are now looking to organically grow this side of the business by adding select new stockists.

Sweeney said the new store was in the perfect location as “we don’t rely on passing trade, we’re more about word of mouth, and we want to be a destination.”

“It feels more special as we are not on the main street, it’s more calm and peaceful,” he added. “A lot of our clients also work around here. It doesn’t feel too retaily, we want it to be a great place to just hang out and shop.”

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