Edinburgh tailor and tweed specialist Walker Slater is to open a flagship store in London as it plans a new premium line.
The 1,500 sq ft single-storey shop will open at 38 Great Queen Street, near Covent Garden, this September. The building, which was formerly the site of hairdressing salon Ficarazzi, sits between bar Philomena and milliner Stephen Jones on the right.
The 20-year-old brand already has a small London presence on the Fulham Road with a 1,000 sq ft store, but its showroom and two other stores are in Edinburgh.
The product mix in store will be 80% menswear and 20% womenswear, in keeping with its predominantly male customer base. If successful, Walker Slater could then consider other properties, with Brussells and potentially Glasgow top of the hit list.
The company is also readying a new collection for autumn 15, which will be available from next February. It will offer more luxurious tweeds in Victoriana-inspired shapes, in response to client demand, according to brand manager Vixy Rae.
“It will have a more fashion-led feel, rather than our traditional, artisan mainline,” she said.
Wholesale prices for the new line will range from £185 to £295, depending on the materials used, compared with the mainline range, which runs from £115 to £145, with a markup of 2.5.
Rae said wholesale would become more of a priority in 2015, when the company will start actively targeting new stockists. The brand is currently stocked at premium casualwear store VMC in Zurich and has appointed Geffers agency in Germany.