Bread & Butter Berlin has unveiled foor plans, brand lists, images and video of its new venue, Airport Berlin-Tempelhof, where the next edition will take place July 1-3.
Bread & Butter Berlin is divided in to seven sections, not dissimilar to the sections the streetwear show had at its previous events in Barcelona. See the bottom of this page for a breakdown of sections and key exhibitors.
Airport Berlin-Templehof is located 4km from the centre of Berlin. The building is C-shaped and features seven large hangars which will house the individual show sections.
Bread & Butter co-founder and managing director Karl-Heinz Muller said in a letter to exhibitors and partners of the show: “Bread & Butter’s new location is a historical and architectural masterpiece in the heart of Berlin: the former airport Berlin-Templegof. The generous C-shape of the complex includes severn airport hangars, an impressive departure hall and a roofed airfield - a design which allows for a totally new approach in segmentation. The leading brands, labels and designers of street and urbanwear will be showing their collections in a brand environment and areas according to their focus. This structure gaurantees the best possible orientation, resultsing in an efficient visit.”
For more details and pictures look at the image gallery above and please also vote in the Drapers poll on the right about Bread & Butter Berlin attendance.You can also view the preview video by clicking on the link to the right.
The Bread & Butter Berlin show sections are as follows:
Sport & Street - Exhibitors include Lacoste footwear, Onitsuka Tiger, Reebok and WeSC
Street Fashion - Exhibitors include Henleys, Lonsdale, Psycho Cowboy and Fly London
Fashion Now - Birkenstok, Kickers, Komodo Nümph
Style Society - Creative recreation, Custo Barcelona, Ed Hardy, Hudson Jeans, Religion and William Rast
Denim Base - Exhibitors include Bench, Ben Sherman, Converse, G-Star Raw and Superdry
Urban Superior - Exhibitors include American Vintage, Fullcircle and Noa Noa
L.O.C.K [Labels of Common Kin] - Exhibitors include Blue Blood, Fred Perry, John Smedley, PRPS