Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Taking risks is proving a safer option

Jessica Brown

So, if you stocked up on the hot maxi dress young fashion trend for spring 10 or are a luxury retailer in London capitalising on an earlier-than-usual Ramadan and the resulting early full-price autumn 10 Sales, then you are probably, for the most part, feeling OK about trade right now.

Although a report from the British Retail Consortium this week found that consumer confidence over the past 12 months has dipped for the first time in a year, confidence within the sector remains, in comparison, relatively positive.

Indies are getting more proactive in seeking out new stock. We’re no longer in a play-it-safe recession era as far as creative buyers are concerned and retailers are getting back out onto the trade show circuit in search of something new. As Drapers went to press, contemporary show Pure London, due to take place this weekend, had recorded a 5% uplift in pre-registrations. August exhibitor numbers have also passed the February mark for the first time. No doubt mainstream show Moda, which takes place the following weekend, will be similarly well attended.

Meanwhile, the streetwear sector, the subject of Drapers’ third seasonal special this week, is also experimenting with innovative strategies with renewed vigour. Lipsy introducing other branded merchandise to its website is just one example of that.

If you are pushing the boundaries in difficult climes through your buying strategy, store design, marketing initiatives, customer service or anything else then there is just under a week left to get your entry in for the Drapers Awards 2010 - the 20th anniversary of the event. Download an entry form at to hit the August 5 deadline.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.