Batista, who also co-founded sales agency Brand Progression, said there was a gap in the market for a store selling modern classics by brands such as Farah Vintage, Lyle & Scott, Adidas Originals and Fila Vintage, and that he aimed to create a one-stop shop for the largely untapped customer group. He said: “The product must be really traditional or a modern classic that will appeal to the lads.”
The shop is scheduled to open on March 1 and will initially sell by appointment only. Batista added: “The shop is a bit of a self indulgence at the moment, but we are quietly confident it will be a success.”
Pricing on the website starts at £10 for accessories, up to £375 for leather jackets. The site will also sell Batista’s new own-label offering of the same name, with When We Were Casuals slogan T-shirts priced at £30. The T-shirts will remain exclusive to the website and store.
Brands on offer on the site for spring 08 will include the relaunched K-Way brand alongside New York-based lifestyle label Steven Alan, with limited-edition footwear from New Balance
Batista will remain as a consultant at TBC, alongside TBC co-founder Mark McCann, but the day-to-day running will be handled by organiser Idex Media, which has taken a majority stake in the show. Idex also runs discount trade event Off-Price Show.
The next edition of TBC will be on February 10-11 at The Old Truman Brewery, east London.