Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

TBC founder starts menswear show

Mark Batista, co-founder of former streetwear fair To Be Confirmed (TBC), has joined forces with menswear veterans Craig Ford and Andrew Parfitt to launch a premium menswear fair in London dedicated to order-writing.

The show, called Jacket Required, will take place at a 3,000 sq ft gallery in East London on August 7-8, the same dateline as its nearest rival Stitch. Confirmed exhibitors include Heritage Research, Modern Classics by Ben Sherman, Denim Demon and Edwin.

A spokesman for Jacket Required said the trio decided to launch the event at the request of UK and international buyers, who wanted a genuine order-writing opportunity over the networking purpose that many rival shows concentrate on.

The spokesman said: “There’s an obvious transition in the international menswear market towards a more product-aware retailer and consumer. Jacket Required gives these brands a platform to show to relevant UK and international buyers and press at a convenient time and location in London. The show will be 100% about business.”

Batista co-founded landmark streetwear trade show TBC, which was taken over by Idex Media in 2007 and subsequently closed in 2008. Parfitt is in charge of European sales at fashion agency Egomark, while Ford is director of streetwear brand A Bathing Ape (BAPE) UK.

Ben Sherman creative director Mark Maidment said Batista’s involvement was a strong reason for the brand getting involved in the show. He added: “The brand mix that is going in there is very strong and in line with our Modern Classics collection. In addition, we like the fact there is a trade show popping up in London. It’s invite-only, which is nice as it keeps the calibre of buyers up there.”

Readers' comments (5)

  • Just what the trade needs, another show on conflicting dates with a rival in some far off "trendy" gallery in the East End. When are these people going to learn that what exhibitors and buyers really want is ONE strong show?

    Unsuitable or offensive? Report this comment

  • I think it’s great, not all buyers are looking for a 1 stop does it all arena. Mark did a fantastic job with T.B.C. and it really drove the indie business forward especially in the early years. Will be a great opportunity to view directional collections with controlled distribution.

    Unsuitable or offensive? Report this comment

  • Sounds like a closed shop for collections that don't make money. We need one decent show, with all the pretentiousness out the window.

    Unsuitable or offensive? Report this comment

  • Either that or the sort of show that won’t be full of the high street, department stores, and chains with the never out of sale attitude our towns and cities are bursting at the seams with.

    Unsuitable or offensive? Report this comment

  • Some good comments above, but i'll go with the negative views. They may as well set up a hotel showroom where buyers can go from one collection to the next and write orders. If it's invite only anyway then it's just like setting up buying appointments anyway.......except it's in an arty farty gallery in trendy East London. Yawn yawn, get real guys.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.