Premium womenswear brand Teatum Jones has secured stockists in Qatar, New York and Russia for the first time for spring 14 as well as a further account in Saudi Arabia.
The British-made label, founded in 2010 by designers Catherine Teatum and Rob Jones, has also secured Fortnum & Mason to take on its scarves. It now has five UK stockists, all in London, with The Dorchester hotel shop, Liberty and independents Rtister and Rous Iland the other four.
The new stockists come after “a personal campaign”, where the duo targeted buyers and stores in specific markets, Jones said. Teatum added: “We’d been blanketing everyone and we realised we could reap the benefits of a more focused target list.”
The duo are looking to old fabric techniques for inspiration for their autumn 14 collection, which they hope will entice more stockists.“We’re looking for something with an online profile like Net-A-Porter or Matches,” said Jones, also citing Paris and New York as targets.
“We’ve really focused on getting our production right and finessing our delivery to take on bigger international stores,” he said.