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Ted Baker boss underlines importance of wholesale

Ted Baker chief executive Ray Kelvin maintains wholesale will continue to be a central part of the business, despite the challenges faced by multi-brand retailers such as USC and Bank.

When asked about the future of this model in the UK, Kelvin said: “I think there will always be a place for multi-brand retail and I can’t see that changing. Wholesale will continue to be a big part of our business going forward.”

Kelvin was speaking to Drapers following Ted Baker’s appointment as a Nordstrom Partner in Excellence. The company received the award in recognition of its “outstanding” performance in categories including quality, value, fashionability and business culture at the US department store retailer.

Kelvin said: “This is a tremendous accolade for us to win from the thousands of brands which are stocked in Nordstrom. It is great for British fashion.”

He said Ted Baker is expecting Nordstrom, which stocks the brand on a wholesale basis, to generate retail sales of approximately $80m (£52m) for the brand this year in its stores. Nordstrom has 292 stores in North America, including 116 full-price stores in the US and one in Canada, and 167 Nordstrom Rack outlet stores.

Ted Baker will announce its full-year results on March 19. As part of a trading update in November, the company said it expects group wholesale sales to be around 20% ahead of the previous year. In 2014, full-year wholesale sales were £62.8m, compared with retail sales of £259.1m.


Readers' comments (2)

  • Gareth Jones

    Congratulations to the entire team at Ted Baker, the British fashion industry can be very proud of your achievements, not just in winning this award, but in flying the flag for Britain.
    I also praise Ray for his continued support of the wholesale sector. It has been a tough few years for multi-brand retailers, but I believe the future is bright. Retailers are resilient and resourceful, and from what I can see, they are pushing their way back to the front of the consumers mind. I see lots of great shops and lots of great product.
    Well done Ted Baker!!!

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  • Ted Baker do a very good job as they don't try to be something they are not, unlike much of their beard obsessed competition. The than being a little more selective in their distribution, there is no reason they cannot continue their success.

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