Ted Baker has opened a store in Glasgow’s city centre, the home of the brand and retailer’s first store, which opened in 1988.
The 2,665 sq ft unit, on Buchanan Street, will trade in addition to the original Princes Square store. It showcases a new design based on the concept of ‘Great Scots and their world firsts’, focusing on technology.
The interior of the listed building has been inspired by some of the city’s famous architects. Nine screens will feature seasonal product, images of inventors and poetry.
An interactive screen outside the fitting room enables customers to try on a ‘Ted-to-toe’ look, take a series of photographs of their outfit and send as an animated GIF to their social networks.
A glass box on the wall contains the first-ever Ted Baker accessory, a men’s satchel from 1988. Updated womenswear and menswear versions of this bag will be available to purchase throughout the season and will be sold exclusively within the Glasgow store.
In the run-up to the store launch, which took place last Friday (March 28), the store window hoarding displayed three digital and interactive screens.