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Ted Baker enjoys Christmas sales rise

Ted Baker has reported a 10% increase in retail sales year-on-year during the eight weeks to January 9.

Ted Baker

The lifestyle brand, which has more than 180 stores across the UK, also performed well online, with sales up 39%.

It expanded its owned retail network by 7.5% during the period, opening new concessions in the UK, France and Spain and a new store in California.

It also opened a new outlet in Melbourne and Sydney, a new store in Saudi Arabia and a new concession in Mexico through a license partner. 

The retailer did not break out any figures for wholesale sales.

Ted Baker said gross margins were maintained, adding it ran “no significant promotional” activity before Christmas and expects to end the year with a clean stock position.

Founder and chief executive Ray Kelvin said: “The Ted Baker brand has performed well over the Christmas period against a tough trading backdrop. We continue to invest across international markets for the further development of Ted Baker as a global lifestyle brand.”

Last week Ted Baker completed its acquisition of the freehold of its 78,920 sq ft head office building in London.

Ted Baker will to announce its full year results for the 52 weeks to January 30 on March 17 which is expected to be in line with its expectations.

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