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Ted Baker opens first virtual store

Ted Baker has created a virtual version of its new & Moore concept store, which opened in London on June 5.

The 6,000 sq ft warehouse-style space on Commercial Street showcases all the brand’s licence products, including footwear, watches, jewellery, glasses and sunglasses, bicycles and audio products.

The virtual store, created in partnership with Avenue Imperial, uses high resolution photography software to offer a 3D tour of the store, where customers can click on certain products to buy them online.

Watch our video walk through of the store



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