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Ted Baker rolls out women’s concept

Ted Baker is to roll out its standalone womenswear con-cept after sales at the premium fashion brand soared 14.3% for the third quarter.
The brand opened its first womenswear-only standalone in Langley Court in London’s Covent Garden earlier this year. Chief executive Ray Kelvin said the company would open up to six more womenswear standalones over the next 18 months, although locations have yet to be confirmed.

Kelvin declined to give separate figures for womenswear performance, but said: “The womenswear business has been doing well and growing quickly. The Langley Court shop has had a great reaction and there is potential for more stores.”

Retail sales at the brand rose 13.4% for the 13 weeks to November 10. The company opened just over 150,000sq ft of new space during the period, including its first Irish shop at Dundrum in Dublin, and a debut franchise store in Melbourne in Australia.

Wholesale sales rose 16.3% for the period, meaning wholesale sales for the year will, as expected, be slightly below last year. The company said the dip reflected difficult trading for its wholesale customers.

“The results for the year will be what was expected, but things have improved, as we said they would,” said Kelvin. “Monitoring the profile of our wholesale partners will be an ongoing process.” Kelvin added that he was optimistic but cautious about festive trading.

Ted Baker stores will open in Brighton in Sussex and at the Aventura Mall in Florida this month, and in Jakarta in Indonesia next month.

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