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Ted Baker sales rise 1.8%

Ted Baker saw group revenue rise 1.8% for the 13 weeks to November 8 but wholesale sales fell back 21%.

Retail sales were up 13.3% on the same period last year, on the back of a 17.1% increase in square footage to 180,194 sq ft. This included store openings in Cabot Circus in Bristol, Liverpool One and two stores in Westfield London.

Ted Baker said retail sales during the period were affected by the economic uncertainty and by unseasonably warm weather against a period of cold weather last year.

The 21% reduction in wholesale sales reflected challenging trading conditions experienced by Ted Baker's stockists but the fall also reflected a slightly later phasing of deliveries.

Ted Baker reiterated that it expected wholesale sales for the full year to be below the level achieved for 2007 but said that the overall level of reduction in orders for the second half would be closer to the trend of the first half of the year, when wholesale sales were 12.1% down.

Ted Baker founder and chief executive Ray Kelvin said: "We continue to focus on high product quality, design and attention to detail and have been pleased with the overall response to the stores we opened during the period."

Kelvin added: "We remain mindful of the current economic uncertainty and will continue to manage our business carefully. We believe that the strength of the Ted Baker brand combined with our robust multi channel international distribution means we are well positioned to deal with the challenges ahead."

Readers' comments (1)

  • This really doesn't surprise me as they ban the usage of the phase Ted Baker on search engine adwords marketing channels and make it very difficult to fully market the brand via the internet whilst at the same time setting up their own eccomerce site and supplying a 'cheaper' brand for Debenhams, this making customers think independants (who will be the target when Debenhams decide to drop it) are massively over charging. Having had an account for a few seasons this season we have had no contact about buying for next season so therefore we have decided thru their actions to drop the brand and buy into brands that actually help you sell their brand.

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