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Ted Baker sales soar as online shines

ted baker

Ted Baker has announced a 14% jump in revenues to £295.7m for the 28 weeks ending 12 August, fuelled by a 43.8% rise in ecommerce sales.

Online sales reached £42.7m, while overall retail sales rose 13.9% to £217.7m. UK and European sales were up 11% to £145.6m, and international markets performed strongly with North American retail sales rising 18.8% to £60.7m, while sales in Asia were up 29.5% to £11.4m. 

Wholesale sales also grew, up 14% to £78m, while profit before tax and exceptional items increased for the period, up 12.7% to £24.2m.

Ted Baker also announced the opening of two new US stores, with additional openings planned in the UK, China and France, alongside further concessions in department stores.

Commenting on the results, Ray Kelvin, founder and chief executive, said: “The Ted Baker brand has continued to perform well and in line with our expectations across all distribution channels.

”We have a clear strategy for the development of the brand across both established and newer markets and this remains underpinned by the focus on design, quality and attention to detail that is at the core of everything we do.

”We are dedicated to the long-term development of the Ted Baker brand and are continuing to invest in our infrastructure and people to support our future growth.

”Whilst trading conditions in some of our markets remain challenging, we are confident of making further progress for the full year, in line with our expectations.”

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