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Ted Baker sales up 22.8% over Christmas

Ted Baker has reported a like-for-like sales increase of 22.8% for the eight weeks from November 9 to January 3.

Gross margins were in line with expectations and, as in previous years, there was no significant promotional activity before Christmas. Online sales were up 65.7% over the period.

Ray Kelvin founder and chief executive said: “The group has delivered a great performance over the Christmas period across our global markets and distribution channels.

“Further underlying growth and brand momentum has been delivered as a result of our unswerving focus on product quality and the passion and dedication of our skilled team. We will continue to invest in people and infrastructure as we expand the Ted Baker brand globally.”

Retail analyst at Conlumino Anusha Couttigane said: “Ted Baker’s rise in ecommerce sales demonstrates that its innovative approach to business is paying off, giving the brand a leadership in new channels that has put it in a strong position to compete against a backdrop of rapidly transforming consumer trends.”

Readers' comments (1)

  • Quality was good, however the styles were fab and vibrant colours too. Stood out versus competition for me.

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