Ted Baker has signed an exclusive new licensing agreement with Israeli manufacturer Delta Galil, which will allow it to produce and distribute Ted Baker branded men’s underwear and loungewear worldwide.
The full collection will include a range of men’s boxer shorts, thermal underwear, pyjamas and loungewear sets, and will launch for spring 19.
It is the 22nd licence agreement Ted Baker has entered into – the others include footwear, fragrance, homeware and tailoring. The new agreement forms part of a plan to further establish Ted Baker as a global British lifestyle brand.
Ted Baker global wholesale director Ricky Green said: “I am delighted to announce Delta Galil has been appointed as Ted’s exclusive underwear and loungewear partner. We’re excited to introduce the collection to all markets and work together closely to develop the products.”