Ted Baker is set to open its third store on Manhattan’s Fifth Avenue this month.
Home to the premium brand’s 18th and largest US location, the store has been designed to be reminiscent of a 1920s London townhouse clashing with its New York location, with design elements including exposed brick work, Art Deco staircases and a glass chandelier.
The store spans 7,000 sq ft and will comprise Ted Baker’s full menswear, womenswear, footwear and accessories ranges.
Each of the three floors will represent a different area of “Ted’s Grand House”, ranging from a scullery-style lower level, with butler bells and stacked pans, to the more lavish lady’s boudoir upper level.
Chief executive and founder Ray Kelvin said: “Building upon the ongoing success of our US business and the development of our brand internationally, the new Fifth Avenue store illustrates our desire to be seen in all the right places and puts us in the heart of one of the world’s premiere shopping districts.
“The location will give those new to the brand a healthy dose of the retail theatre and rich detailing that we have become known for and our regulars the sense of place that they have become accustomed to with Ted.”
The shop is located at 595 Fifth Avenue, and will be open Monday to Sunday, 10am to 8pm.