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Ted Baker unveils revamped ecommerce site

Ted Baker has revamped its ecommerce platform and logistics operations in a bid to grow its online sales in the UK and Europe and improve its supply chain performance ahead of international expansion planned for next year.

The UK fashion brand has worked with multichannel commerce consultancy and software integrator neoworks alongside digital agency Poke to redesign the site, which went live this morning.

The revamp brings a range of new features together in a single customer view which sits on an integrated platform linking the online store with its warehouse operations.

Ted Baker will use the new system to operate all of its international websites from one platform, paving the way for digital launches planned in Australia and the US next year.

As part of the revamp a number of new online and offline functions that allow customers to search for products, carry out online purchases and access customer services areas have been introduced.

The design of the revamped site, which was led by Poke, includes bespoke illustrations and handwritten notes that pop up on the screen.

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