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Ted Baker ventures into audio with John Lewis deal

Ted Baker is launching a range of headphones and portable speakers, which will be sold exclusively on johnlewis.com.

The range has been designed in Britain by Ted Baker’s in-house team alongside audio experts, and comprises over-ear headphones, in-ear headphones and a Bluetooth speaker.

The three-product range uses brushed metals and leather in shades of rose gold, tan, silver and black.

It will be sold exclusively by John Lewis online from June 10 for an undetermined period of time before being sold in stores, a spokesperson for Ted Baker told Drapers.

The Dover in-ear headphones are priced at £59.99, the Rockall over-ear headphones at £179.99 and the Fastnet Bluetooth speaker at £199.99.

A Ted Baker microsite showcasing the products is also expected to go live this week.

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