Ted Baker has confirmed it will open a new concept store to showcases all of its licence products on Commercial Street in London at the beginning of June.
Founder and chief executive Ray Kelvin first spoke of the plans in March. It has now been revealed that the 6,000 sq ft warehouse-style space will be called Ted Baker & Moore.
It will stock the brand’s wide range of licence products including clothing, spectacles and bicycles, separated into six areas.
The interior will feature an industrial style design with concrete floors, breeze block walls and steel beams. It will also use ceiling-to-floor digital window displays to showcase products available in store.