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Ted Baker’s ‘ugly brown building’ to be replaced

Ted Baker is planning to replace its headquarters in London’s Camden with a bigger building.

The structure, also known as the ‘ugly brown building’, will be removed and offices of a larger capacity put in its place if a planning application is approved.

If accepted, Ted Baker’s current 49,220 sq ft office will be replaced by a much larger 95,000 sq ft headquarters in the same location.

The plans to develop the wider canal site surrounding the headquarters have been submitted to Camden Town Hall and would feature houses, hotels and restaurants.

The proposal is said to be in its early stages and part of the brand’s wider growth plans.  

Readers' comments (1)

  • It's not a looker any any means, but does it have to be?

    A shiny new building won't earn Ted Baker any more money and it has to be paid for.

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