Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Terry Fraser to lead denim at Superdry

Superdry has appointed Terry Fraser as men’s denim designer effective from August 1.

Fraser, who spent six years at Pepe Jeans London as product director before launching his own denim brand, Blood & Glitter, in 2001, has been hired to bring Superdry’s denim business “to the fore”, in line with the company’s ambition to grow its denim division.

Fraser added: “I’m overjoyed to be joining the SuperGroup brand. It’s definitely the most exciting British company around at the moment and I can see it has fantastic potential to expand further internationally. It was the only company I had any interest in joining in the UK.”

In his role, Fraser will be responsible for designing the denim collection for Superdry in all its 122 global territories and will report into James Holden, the company’s creative and design director.

Fraser comes to Superdry with over 20 years’ experience in the denim industry across the UK, Hong Kong, China and Turkey. He sold his shares in Blood & Glitter to his former business partner in 2012.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.