Superdry has appointed Terry Fraser as men’s denim designer effective from August 1.
Fraser, who spent six years at Pepe Jeans London as product director before launching his own denim brand, Blood & Glitter, in 2001, has been hired to bring Superdry’s denim business “to the fore”, in line with the company’s ambition to grow its denim division.
Fraser added: “I’m overjoyed to be joining the SuperGroup brand. It’s definitely the most exciting British company around at the moment and I can see it has fantastic potential to expand further internationally. It was the only company I had any interest in joining in the UK.”
In his role, Fraser will be responsible for designing the denim collection for Superdry in all its 122 global territories and will report into James Holden, the company’s creative and design director.
Fraser comes to Superdry with over 20 years’ experience in the denim industry across the UK, Hong Kong, China and Turkey. He sold his shares in Blood & Glitter to his former business partner in 2012.