Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Tesco appoints new agencies to work on turnaround plan

Tesco’s chief executive Dave Lewis has confirmed the beleaguered supermarket chain has appointed two companies, BBH and Blue Rubicon, to work with the group’s leadership to rebuild trust in the brand. It is no longer working with Wieden+Kennedy.

He said: “We are assembling a small team of world class advisers to work on the turnaround of our reputation and brand. BBH is an outstanding creative agency with an exceptional track record. It will focus on advertising and customer relationship marketing, led by chief executive Neil Munn.

“Blue Rubicon is a proven adviser to boards around the world on corporate and brand turnarounds. It will lead on reputation strategy, positioning and reputation campaigning, headed by founder Fraser Hardie. Both businesses will play a central role as Tesco reconnects with customers and rebuilds trust in the brand in the coming years.”

It comes a day after Asda made a number of changes to its management team to ready itself for “one of the toughest years for retailers in the UK”.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.