Tesco is to inject £150m into the relaunch of its Clubcard as part of a new customer loyalty drive allowing shoppers to double the value of their vouchers.
The investment kicks of next week and Tesco expects the drive to attract at least one million more customers to its Clubcard scheme.
Previously, customers could spend their Clubcard vouchers at face value across the store and online or increase the value by up to four times by trading them for deals with partners including restaurants, theme parks, or driving lessons. From Monday next week, customers can receive double the value in stores and online on a range of products including clothing.
The moves comes as the retailer prepares to launch a branded young fashion website and has been meeting with brands in the industry.
Tesco marketing and commercial director Richard Brasher said: “Now with customers going to greater lengths to search out the best bargains it is even more important for Tesco to say thank you when they choose to shop with us.”
A customer exchanging £5 of Clubcard vouchers for £10 of ‘double up’ reward tokens could buy a women’s jeans and T-shirt outfit which typically costs £13.
The Clubcard “double-up” campaign will be launched with a new TV ad campaign fronted by actress Fay Ripley from the TV show Cold Feet.